One of the important element of affiliate marketing that a lot of affiliate marketers don’t do – split testing. If you’re serious about improving conversion rates and making more money online, learn all you can about this all important element of affiliate marketing.
I mentioned it earlier and talked about it a little bit in my blog post called: Simple strategies for increasing your affiliate income.
Simply put, split-testing is setting up at least two slightly different versions of the same advertisement, offers, landing pages, sales page, keywords, email and more, to find out which one leads to better conversions.
By changing only one small part of each version, you’ll be able to tell what is working and what is not working. You don’t want each version to be vastly different because then you won’t really know what is causing the different response.
If you want to be really super successful, you can start with four to five very different advertisements (or whatever it is you’re testing), then choose the one best performing ad out of those to start your A/B testing.
Using that best performing ad, change some very slight parts of it to improve it in order to find out what converts better.
You could change the size, wording or color of the headline, or you might change the size, location or color of the “buy now” button. But remember, it’s better to do at least the A/B testing than no split-testing at all, if you can’t start with more ads first.
Do the same thing with all the other marketing you’re doing. Split-test subject lines for email marketing messages. Split-test landing page headlines, or buy-now button sizes, shapes, and locations.
Really, what you can split test is endless.
It’s important to do it so that you can make all of your marketing better each time. By finding out which of two different options are best, you can improve upon almost any type of marketing collateral.
You can also use split-testing to figure out what day is best, and what the best time of day is to send email marketing messages. Simply send out the email marketing message with the same subject line but send it at different times of the day, and on different days.
If you’re checking open rates, click through, and sales, you’ll be able to easily tell what is working and what is not working by looking at the numbers you get from your split testing.