A niche market may be just a small segment of a much larger market, but finding the right one that few people are catering to could prove to be a very profitable move.
The possibilities are literally endless in the world of niche marketing when it comes to finding a niche that can attract and keep your interest.
Below are some some tips to help you find a niche you’ll love. After all, if you have an interest in what you do, it is much easier to stay focused and continue to promote and profit from it for years to come.Brainstorm For Niche Market Ideas!
The first step in finding your perfect niche is to sit down somewhere where it’s quiet and you can just brainstorm without being interrupted. With a piece of paper in hand, or notepad on your computer, start writing down everything you love to do – things you’re passionate about. To get the wheels spinning, here are some ideas that may hit home or spark an idea of your own.
As you can probably see, there are endless possibilities for subjects to write about and market. So from this list, let’s think about how we can find some niche markets that are right for you, and then work on an effective niche marketing strategy.
Continuing with the brainstorming, I’m going to choose video game as my passion. This is just an example, but it will show you how to break down your passion into a niche that’s ideal for you.
Sub-Niching for Greater Results
Video game is obviously a very broad topic, so instead of focusing on the entire market – let’s do some drilling down to some smaller segments – niches – of this hugely popular topic. Here are some possible smaller niches that fall within the video game niche:
- Action Video Game
- Action-Adventure Video Game
- Adventure Video Game
- Role-playing Video Game
- Strategy Video Game
- Sports Video Game
This list is only a very tiny one. There are literally thousands of sub-niches I could go into when it comes to the topic of video game, or almost any other niche for that matter.
Now from the list of smaller niches, the next step to finding your perfect niche is to think about which one appeals to you more than all the others, or which one you have the most knowledge about. Since niche marketing is a very focused type of marketing, you definitely need a passion for what you’re doing, and having lots of knowledge about it is a definite plus, though not necessary. With enough research, the knowledge will come.
The passion and knowledge about your niche will keep you going when you find yourself unmotivated or wanting to throw in the towel. Trust me, there will be times when you’re tempted to just give up no matter what topic you’re working with.
Once You’ve Found The Perfect Niche
After you determine which niche is perfect for you, think about how you’ll market your niche for the most effective results.
Let’s use ‘play Nintendo action video games’ as an example. Where are some good places to find people who are interested in playing Nintendo action video games? Determine where these people are and then you can begin advertising your product or service on those types of websites, stores, forums, etc.
Remember, with niche marketing your target audience should be very specific and well researched in order to achieve the highest success and make the most of your time and effort.