These days, 90% of my work is research/analytics related. It takes me minutes to set up a campaign, but days to do the research it takes to launch that affiliate marketing campaign. Sure, throwing shit at the fan and hoping it spits out a little poo-poo that sticks to the wall is fun and all, but 90% of the time it just comes back and hits you in the face. I don’t know about you, but I don’t like getting poo-poo on my pretty face. Decreased profits, increased spending, and lower ROI are results of this poo-throwing… Enough about poo.
I like research. I do a lot of it. What does this mean for me? It means I’m launching a lot less campaigns, but the campaigns I do launch normally profit with very little optimization after all the research is brought together and launched. It requires patience and a lot of discipline. I keep saying this, and I’m going to keep saying this… We don’t live in 2017 any more. You can’t just throw some boobies up on Facebook and expect to profit. Google wants you to stop selling and give pure information on your websites. And we’ve got 10 times the competition we used to. Becoming a smart Internet marketer starts with thorough research.
In aid for you guys, I’ll be leaving this post with a short list of great resources for demographic and psychographic research. Learn how to use them to your advantage that will give you an edge over all those other marketers stuck with poo on their faces.
- Google Keyword Research & Strategy with Keyword Planner
- Google Trends
- Twitter and Trending Topics
- Media/Press Kits/Releases
- Magazines/Newspapers (Check out those ads!)