I’ll start with a quick fact. If I start a new domain it normally takes me anywhere up to 3 months to start ranking, sometimes shorter, sometimes longer.
That’s 3 months of link building, writing articles, linkbait & working. That’s a lot of time.
If you’re starting out in Affiliate Marketing should you really be waiting around for your sites to come through Google’s filters? OR would your time be better spent hunting down some domains that could rank for you in as little as 2 weeks?
Despite what many people say I feel there’s really no such thing as the Google Sandbox. It’s just that newer sites are subject to more filters than older ones. The more trust your website gains the less it becomes filtered & the easier you’ll find it to rank.
There are 2 basic ways to beat these filters & rank your sites quicker.
- Build natural strong links from relevant sites (not too quickly)
- Buy an aged domain with authority already
If you are planning on making Affiliate Websites then can you really afford to wait up to 3 months for a domain to start ranking? How much in potential revenue is that? Even more, say you’re creating a website to promote a particular product, what happens if you get filtered & by the time you end up ranking the competition is too fierce?
Don’t get me wrong, it IS possible to rank new sites quickly & it can be done (depending on the keywords) but what if you could buy an aged domain & rank right away & make money right away.
So what do you look for when buying an aged domain?
Age: This for me is the most important factor, the older the better. Pre 2000 is always a winner.
Banned: Check the domain hasn’t been banned.
Backlinks: Check Yahoo Site Explorer to see how many backlinks the domain has.
.Edu Backlinks: Does the domain have any authority backlinks?
Indexed: Has the domain been indexed before? search engines calculate a domain’s age from when it was first indexed. If a domain has a good Search History then you’re onto a winner. To check this out fire the url into Way Back Machine.
Price: What price are they asking for? You can pick up a good domain for around $10-100 if you look in the right places, a small price to pay for not having to wait to rank.
Pagerank: Generally Pagerank isn’t an issue for me although many sellers will try to sell the domain based on Pagerank. I’m more concerned about age & IBL’s.
Where to look the Aged Domain?
I don’t think I really need to say any more on this subject. Buy smart, rank quicker, make more money