I am constantly surprised at how many bloggers are willing to put money before their readers. Is your profit more important to you than your integrity?
I received an email through my contact form asking me to review their product in exchange for a copy of their product. Now, if you know me very well, you will know that I usually will only review products that I personally use – and it’s not because I’ve been asked to review, it because they are great products!
But I looked at their website and it looked solid, so I decided to agree.
Now, I was extremely busy so I decided to hit up my friend Sandy who had offered to review the product for me – she loves to offer her opinion, so I knew she would do a great job.
The next day, I got a message from Sandy saying she had written the review but warned me that it was quite negative. I said ‘No problem’, send it through and I will have a read.
After reading Sandy’s review, I realized that this was not a product that I would recommend (and I also did not think that it was a review that the product owner would want me to publish). So what I did was email the review through the the product creator, and let him know that we had reviewed his product and our initial thoughts where not entirely positive and asked him to read the review and let me know if he wanted me to publish it.
I got his reply the next day saying, ‘scrap it’ – and left it at that.
Then I Started Seeing Reviews Pop Up In My Reader…
Over the next couple of days some of the bigger bloggers started posting reviews of this product with none of them being negative – and it got me thinking:
Are bloggers more interested in making money than protecting their readers?
Now I am not saying that bloggers shouldn’t accept paid reviews, and also I’m not saying that this product is terrible. Sandyand I both thought that it was targeted towards a strategy that we do not personally agree with – but others might.
What I would more bloggers to do is put their readers first! Promote products that they personally believe in (not just because they are getting paid).
What Are Your Thoughts On Paid Or Incentive Based Reviews?
And before you ask, I will not be releasing the name of the product, so please do not ask.