Whether we want to accept this or not, traffic often slumps on our blogs because we lose our passion, drive, and positive energy. This of course happens for a lot of different reasons. Sometimes the pressure to post often can start weighing us down. Items of importance enter into our lives and cause us to become distracted. Our success is delayed longer than we initially hoped for. These are real issues that the best of us face, and learning to overcome them is essential for a blogger that wants to achieve maximum results.
No matter who you are, at one time or another you will face one or more of these issues that can cause a lack of positive energy. Although at times each of us loses our mental energy, we can move forward and reverse our negative emotions.
The first step in correcting the loss of positive energy is recognition of the problem. Symptoms of energy loss include lack of attention span, difficulty with creativity, writers block, and frustration with your blog’s progress.
Your traffic may slump because you’re running out of fresh ideas. Here are some methods that you can use to get fresh ideas:
- Dig into your feed reader, where you should have the feeds of prominent blogs in your industry.
- Read magazines related to your industry. If you aren’t subscribed to magazines related to your topic, your blog isn’t as good as it could be.
- Read through the comments of highly-commented posts on your site. Look for questions that people have.
3. Step up the freaking post frequency
If you guys haven’t noticed, we’ve been posting a lot more around here lately. Why? Because we wanted to see an increase in our traffic. What happened? People started using the site more and our search traffic started going up. This means our RSS started increasing – hence the nice increase this year. Our traffic is higher than ever, and this is one of the major reasons why.
Guys I want to to ask yourself an honest question – are you doing what you can to write as many top quality posts as possible?
If you haven’t done spring cleaning for a while, it’s probably time to get that taken care of. There are a few areas I would focus on:
- Getting rid of excess weight in your sidebars and headers. Make the site as clean as possible.
- Creating link clusters that point people to additional, useful content that is relevant. This will help search traffic, and page loads.
- Improve site design. Whether we like it or not, our sites’ designs will affect returning traffic. Make it look as good as you can. If you can afford a redesign, it definitely won’t hurt you to get a better look.
5. Decide what you stand for
Figuring out who you want to help will increase traffic more than I can describe. You have to determine who you want to help, and then figure out how to help them. If you aren’t helping anyone, you probably won’t ever have a successful blog.
Many times, deciding what you’re against can help you to make that determination. I personally get tired of people following marketing sites that don’t teach anything. Being 100% against sites that preach one technique and use another helped me to figure out what I wanted to blog about – the nuts and bolts of making money with the internet.
6. Lose the fear
I would imagine that many of you don’t get the results you’re looking for because of fear. Do you let fear stop you from speaking your mind? Do you let fear stop you from selling yourself?
Overall I would say the people that are willing to do whatever it takes to build a successful blog will, and the rest won’t.