Why is there a need for you to build landing pages when you can direct link? Isn’t 1000 people who sees your offers is definitely better than 1000 people who sees your landing page and only 100 of them click through to the offer.
No doubt direct linking is a good and simple way to profit and make money online. You don’t have to learn anything about html or optimization.
I’m not saying that direct linking is not a good method of making money online. It still works very well and a lot of my students and myself included are still profiting from direct linking.
Why Do You Need A Landing Page Then?
1) Landing Page Gives You A Higher Conversion Rate On Your Offer
People who click through to the offer from your landing page tends to convert more because your landing page has already ‘convinced’ them of the offer when they click on your Call to Action button. Therefore, this gives a much higher conversion rate.
2) Landing Page Gives You More Control
You cannot control the offer page because it is not owned by you. However, when you use landing page, your can control the amount of CTR you want for your landing page. If you wish to double your income, keep split testing your landing page until you can double the CTR of your landing page and your income automatically doubles.
3) Landing Pages Allows You To Target A Different Audience Group
I call this the ‘marketing angle’. Using direct linking, the banners that you use, the keywords that you bid on and the url that you are bidding for are very direct and limited.
For a credit report offer, your keywords would easily be credit score, credit report, free credit check etc and these keywords are extremely competitive and expensive. You are easily fighting with some big companies who have deep pockets to get direct leads and customers for themselves.
Having a landing page allows you to target a different market. create a landing page that says;
You job application may be rejected due to a low credit score. For a limited time, we are offering you a complimentary credit score check. Get your free credit score now!
Now your keyword targeting becomes people who are looking for a job and are worried that their job application will be rejected due to a low credit score and people want a free credit score check! Your marketing angle immediately changes and you can still get conversion for a credit report offer without having the direct competition of companies who bid on credit report keywords.
Below is just an example of how you can get someone looking for jobs to convert for a credit report offer. Think of the possibilities! There’s so many ideas and angle to this!
4) Landing Pages Gives You A Better ROI
With reduced competition due to a change in marketing angle, your cost will definitely be lower and thus giving you a higher ROI on your campaign.
With a better conversion on the offer when you use a landing page, your ROI becomes higher because your revenue is now better.
Just a quick post on why i have been trying my best to use landing page as much as i can even though its troublesome and time consuming.