Getting solid Conversions from PPC can be tough, we all know that. Finding that “secret sauce” can be frustrating, especially when you’re experimenting in a new niche & building new campaigns from scratch.
However, for those of you that do PPC & don’t try to capture an email address at any point during the transaction are seriously losing out in potential revenue & recurring revenue.
Lets take these two scenarios below:
Imagine this, you’re using PPC to send traffic to the merchants landing page. They don’t convert. The customer is lost forever & you’ve just wasted money on trying to convert them. They then come back another day through someone else’s affiliate link & make a purchase. Even worse, the customer DOES convert but you have no opportunity to upsell to them at a later date.
Now imagine sending your customer to a landing page. Preselling them the product then offering them a “special gift.” In order to get this gift they need to opt into your mailing list. Most will. You can now send the customer on their merry way to the merchant site & at least if they don’t convert you’ll have an opportunity to resell to them at a later date. Even better, if they do convert then they’re more likely to respond to future offers. A Win win situation.
Naturally, scenario 2 is where we want to be. If you’re agressive with PPC on a particular offer it is possible to collect thousands of targeted leads from opt-in forms whilst also getting the conversions you normally would. You now however also have another revenue stream.
Your mailing list.
Over the next few weeks I’ll be going into detail on how to use Aweber to get the most from your opt-in lists & maximise your revenue. Most experienced Internet Marketers will tell you that their list is the lifeblood of their income. And this is true.
Think about this, if Google went out of business tomorrow (hypothecially) would your income take a serious hit? Damn right it would! But what if your list generated most of your revenue? Think about it.
What’s the morale of this story?
If you’re sending traffic via PPC to landing pages & not trying to capture email addresses somewhere on that page you are wasting money.
If you want to check out a good autoresponder & effective mailing list program check MailChimp.