Lately, I’ve been receiving many questions on how inbound marketing works well within the retail business. There seems to be many methods and case studies of the ROI of inbound for business services and professionals. Lest we forget about the importance of adapting our marketing to meet the customers needs, the B2C market can reap the same benefit as B2B, and most likely on a grand scale.
The distinct issues facing retailers
No matter the product you are selling, you’re going to be competing against many others who claim that their product is bigger and badder. Yet, if you do things right this can be as simple as finding a date for prom, get to her first. Understand who your specific customer is, and continue to make efforts to show them why you belong together.
- Big Business
Retail chains, especially the big ones, have a sharp edge on the little guy. Don’t let it discourage you though, we’ve always been able to find the edge for a small business that the big brands can’t possibly match. Get creative, wow your customers, and build relationships with them.
- Big-ticket Investments
This one’s pretty simple, a big-ticket item is an investment for the consumer. Be sympathetic, but explain why this investment is worth it for them.
You’ve set up a beautiful storefront or an elegant dining room. The service members of your establishment go above and beyond to cater to your customers. The customers enter your business, and instantly feel better than before. “Wow!” they say, “I didn’t expect such a joyous experience!” Whether or not this is the reaction you’re getting, bottle up the experience, and show the world. Format information that can be found via online search, and flaunt yourself.
Here are 3 great tips to help retailers get started.
1. Maximize for mobile and mobile marketing:
What is mobile marketing? It’s the art reaching customers and potential customers via their smartphones and tablets. Why is it so important? In 2015, there are more people accessing the internet from their smartphones and tablets than from their PCs. If that’s the case, you’d better be in the race now to nab customers on the mobile side, rather than trying to catch up to your competitors. It honestly is a sink or swim situation for businesses who are not leveraging mobile marketing in the near future.
Mobile customers can be reached in a variety of ways. Whether it’s your website, text messaging, or creating apps, this is not a marketing fad it is reality. This is mission critical. Here are some tips to help you get a move on with mobile marketing.
2. Start a content marketing strategy through blogging
According to a study conducted by Hubspot that included more than 1500 small and medium size companies, websites that included a blog saw 55% more visitors than companies with no blogs. And companies that blog also saw an astounding 97% more inbound links (or backlinks) to their site. But wait… there’s more! Company sites with a blog also experienced 434% more indexed pages. That’s a LOT of opportunities missed if your website doesn’t offer a blog.
3. Get social in a targeted marketing way!
Are you on Facebook? Twitter? Have a YouTube channel? Most people would say yes. Now the question is do you use them? Branding and selling your business using social media is a path you must travel in today’s marketing landscape. Predictions for 2013 say that corporate CMOs will assign more of their budget than ever before into social media marketing and analytics.
But there is an art to using social media to market your business as opposed to just having your business onsocial media. The idea is to look at the consumer’s journey through these different platforms, understand why the user is there, and reach him at those touch points. These are some ways to be proactive with social media marketing instead of just having your brand present on social media.
Are you a B2C company? Are you wanting to know how Inbound Marketing can affect your business? Then leave your questions in the comments area and get ready to rock and roll!