When you think of doing searches on the internet, you probably tend to think about Google, Yahoo or MSN. Search engines like these spider sites all over the web. When you are looking for information, the major search engines are valuable. Still, there is something these kinds of search engines don’t offer and that is the most targeted marketing you can get – marketing from a vertical search engine. Vertical search marketing involves getting listed on a search engine that is based on a niche.
Vertical Search Engines list websites that fall under a particular niche. There are engines devoted to health and there are engines devoted to doctors. There is even a search engine for all things pertaining to dental health. Using these engines to target visitors looking for your product can add a new dimension.
This kind of marketing does not replace other forms of marketing but it can enhance it when the engine you choose suits your products.
Bring in the Customers with Vertical Search Marketing
When a person is looking for school supplies, they may look for them on a vertical search engine they find from an initial major search. When your website is listed on that search engine, it is listed under more specific terms. An example might be “calculators” or more specifically, “scientific calculators”. A popular vertical search engine can increase your web traffic and find those visitors who come to your site already wanting your product.
Marketing through a shopping engine offers a slightly narrower niche and may get thousands of visitors a day. Your page on charm bracelets may do very well under the jewelry sections and gift sections. There are gift engines and jewelry engines, too. Picnic baskets and accessories may sell well from a vertical engine that is all about camping.
If you are a niche marketer and have reached your capacity for marketing through the major engines, marketing with vertical engines is another area you should look into if you are stuck on how to increase your sales. Niche affiliate marketers should take advantage of the opportunity to increase conversion rates by placing their sites on vertical engines.
It is a bad idea to “sign on” with every search engine that meets your criteria for your niche. Some of them are better than others. Before you sign on with a search engine, make sure they get legitimate traffic (that is, traffic they have not gotten by using underhanded techniques). One thousand visitors a day means nothing if those visitors are not interested in your niche. There are new vertical engines popping up every day. Some of them will become popular and others will fizzle out. If you decide to try vertical search marketing, throw your hat in with the engines that are more established and known for quality searches.