Consumers are using mobile devices more and more to enjoy and use the internet. This is no surprise and everyone is talking about this.
I have had the conversation about watching people in public browsing the internet or keeping up with their friends on the many social media outlets while waiting in line at the store or any where else. But, I think the most important thing is how people are using their cell phones for much more than checking texts or sending a quick Twitter update.
Case in point, I missed my flight, I am stuck at the airport waiting on standby, my laptop battery is beyond dead and I can not find a power plug.
In the past this would have been a major issue. My business does not stop simply because I miss a flight. So, I am using my smartphone to do the work that I do on my laptop. This entire post is being typed out on my Droid.
The purpose of this post is to have you take.another look at how people are using smartphones and the internet. We are far beyond the average user just visiting their favorite social media outlet. Rethink your mobile advertising approach.