The Power of 3 focuses on 3 major elements: Branding. Promotion. Inbound Marketing. Each one of these elements, when used together, helps create a pathway to marketing success – and ultimately, success for your company or business. Don’t get me wrong, any of these 3 elements can stand alone and be effective, but you don’t harness the full Power of 3. So today, I have decided to share this top-secret formula with our community, and as you continue to read, ask yourself these questions: “Am I utilizing these elements to their fullest potential?” “How can I harness the Power fo 3 to benefit my company/business?” “Where do I start to harness the Power of 3?”
BRANDING: Your brand says a lot. So we put a lot into it.
Your brand is everything. It’s the first impression. It’s the last impression. It’s the way you answer a phone. The colors you use. The fonts you choose. Your brand is how you reflect those attributes to your customers — and how you differentiate yourself from your competition. So create a brand that means something to you, your business and your customer. Create a ownable brand identity. Original concepts. Impactful designs. Unparalleled customer insights. Look at everything so you can stand for something.
Many brands overtime get watered down or just run out of steam. Do you need a brand refresh or is it time for a new identity? Let us help you find out where your brand stands in the marketplace.
PROMOTION: Feel the buzz. See the growth.
Advertising. Personal Selling. Media and Non-media Marketing. Public Relations. Direct Marketing. Promotions have come a long way since the days of shouting over roaring crowds at the County Fair or sticking fliers to the windshields of cars in the mall parking lot. Your customer has become much more sophisticated. More savvy. And, let’s face it, more skeptical.
We know how to reach this fickle customer. We know what makes him tick. What affects her purchasing decisions. It’s a nontraditional approach to the most traditional form or marketing. And it works. The best part is, you can tie traditional promotional efforts in with inbound marketing and get true measurements of your marketing spend. What’s Inbound Marketing? Please read on.
INBOUND MARKETING: Draw your clients in. Don’t interrupt them.
There’s a fine line between being persistent and being a nuisance. Which side are you on?
How do you create brand loyalty? Tough question. It depends on your product. Your service. Market conditions. Competition. Pricing. Demand. Impression. And a truckload of other factors. So why do so many agencies pretend to tell you they have the secret to creating brand loyalty? Here’s the answer: They don’t. And neither do we. What we can do is make your customer like you. Seriously, deeply and honestly like you.
Inbound marketing combines content marketing strategies and promotions with lead generation initiatives, to gradually attract potential customers and lead them through the purchasing decision process. It starts by attracting new customers. The right customers. Then it moves into lead generation — identifying your customer’s needs, their passions. Then marketing to those touch points. And lastly comes the measurement and analysis. What worked? What didn’t. If you don’t know that, it’s all speculation. Do you really want to speculate when it comes to your brand? We didn’t think so.
So the ball’s in your court. The question is… are you ready to play? What are your biggest pain points in business? Let me know in the comments area I would love to know.