One of the best ways to stay in front of your competition is by discovering products and services before they do. For example, when iPhone came out many mobile phone manufactures updated their product line up with new models. These new models and their associated keywords had little or no competition before and after iphone launch, allowing smart affiliates to take advantage of low click costs and prime ad placement.
Here are some tips to help you discover hot products and services – before your competitors do 😉
1. Subscribe to Magazines and Newsletters for Your Product Niche – Stay a step ahead of your competition by getting information about upcoming product releases before everyone else does. I subscribe to dozens of trade publications, newsletters, and magazines in the product categories I promote. Often times I’ll be the only person bidding on a new product keyword, which allows me to build a good click-through history before the product becomes mainstream.
2. Become a Customer – If you want to get the latest coupons, promotions and product releases become a customer of the merchant’s you’re promoting. I also recommend that you subscribe to their customer newsletter, and read their press releases and corporate blog.
3. Use Google Alerts – Google has a keyword alert service that will send you an automated message anytime there is news or information about your selected keyword(s). I use this service to keep current on industries I work in and news about competitors.
5. Participate in Investor Calls – If you want to get the inside scoop on a company listen-in on the quarterly investor calls. During these calls company executives will often talk about top selling products and the outlook for specific product and service categories. To get a list of times for investor calls I recommend Yahoo Finance.