First thing to keep in mind is that writing a competitive and good dating ad should not be a life-sucking, difficult experience. As you grow your affiliate marketing portfolio and business, you’ll start to notice that some of your best ads have been some of the most simple. Take a look at the following dating ad headlines:
- Want a Girlfriend?
- Meet Cute Asian Girls
- White Girls Love Black Guys
These are all simple ads that I run. Feel free to borrow from them if you’d like. K.I.S.S. (Keep it simple stupid) works for dating, because lets face it – People that use dating sites are simple people. They’re in it to find a match, or a quick fling. You will want to change your message depending on who you’re targeting, but no matter what, a simple ad will always work and can be a great base to build your dating campaigns upon.
Some of my best performing ads and landing pages are simple one liners that follow this key rule.
Engage the User
You’ll notice my first ad above is a question. It’s a simple, yet effective way to engage a user, especially one that can answer the question to your benefit. Targeting plays into this game here, so if you were to use my first example here, make sure you are targeting single men that are interested in meeting women. Facebook makes this simple enough (and requires it), and the same can be said for Plenty of Fish. With other traffic sources, you’ll have to play around with the traffic before you can nail such a broad statement down. Try looking for demographics and psychographic targeting with younger middle-aged men that are stuck in front of their computers more than the average person. The lower their education level, the better! Remember to keep things simple!
Make Use of Variables
This is easy to do with Plenty of Fish. Let the user know you are addressing them as much as possible. With a PPC ad/landing page, welcome the user with whatever search term or site they were originally browsing. Let the user know that because they are xx years old, or because they came from xyz.com, they are getting additional benefits. Here are some examples:
- Jenny from xyz.com just joined datingsite.com. Meet her now!
- Women on datingsite.com are looking for 34-year old men from your city. Click Here!
- Are you a short guy? 1000s of women on datingsite.com love short men!
Now then, if you have any questions on the above, want to drop your own advice, the comments section is below.