HasOffers is an industry standard platform for ad networks and affiliate marketing, but more and more competitors are coming on the scene. However, few competitors have the amount of features that HasOffers offers their clients, and even fewer have the reputation to combat HasOffer’s dominance in the industry.
The new and improved CPXcenter is ready to take on HasOffers for ad network supremacy, but how does it stack up to their popular competitor? If your eye is on international expansion into non English-speaking countries, HasOffers might be the better option. But if you want lots of features on a budget, CPXcenter is better equipped to scale your business.
HasOffers offers their clients geo-targeting and browser targeting, which is basic. CPXcenter offers bit more, with geo-targeting, browser targeting, device targeting, OS targeting (Windows, iOS, Android), or ISP targeting. When targeting mobile traffic sources, OS targeting can be really helpful. Though CPXcenter has more targeting than HasOffers, neither platform supports keyword targeting.
Data Reporting/Conversion Tracking:
HasOffers has many conversion tracking options such as SSL tracking, post-back URLs, and image tracking. The HasOffer system also offers real-time affiliate performance reporting to allow ad networks to optimize and aid campaigns.
CPXcenter also supports SSL tracking, and generates server-to-server post-back URLs, and image tracking for its users. There are over 10 reporting graphs that can be positioned on the ad network’s dashboard, including a summary of advertisers’ growth by day, week, or month, summary of the network’s traffic sorted by geographical relevance, pending creatives, top-earning sites, spending reports, and more.
Both platforms offer separate member areas for advertisers and affiliates, and allows ad networks to view accounts and member areas from the view of the user. Limits on actions can be put on both advertisers and affiliates such as limiting the type of ad campaigns that can be created. One difference however, is that HasOffers’ platform is compatible with mobile devices, while CPXcenter is viewed best on laptop or desktop computers.
Fraud Protection and Security:
Both HasOffers and CPXcenter offer robust anti-fraud and security features, but the security features differ between HasOffer’s Pro and Enterprise subscriptions. CPXcenter’s complete set of security features is available to all users, across all subscription levels.
HasOffers security features sign up and phone verifications, the ability to block and disable affiliate links at any time, the ability to instantly disable user accounts, and alerts for unusual accounts. An affiliate activity fraud analysis is only available with the Enterprise subscription.
In addition to sign up and phone verification, CPXcenter features automated monitoring of all ad creatives for malicious code, 3rd party anti-fraud and brand safe services to protect users, and all campaigns are scanned through themediatrust.com before going public. If ad networks detect suspicious activity, they can use the IP blocking and user blocking security features.
HasOffers has many more features for invoicing than CPXcenter, such as Quickbook integration, attaching notes to invoices, and allowing manual adjustments. The payment options on HasOffer are PayPal and Payoneer.
CPXcenter does not have invoicing, but rather pays all parties at the end of the pay period if the minimum earnings have been reached. All earnings and spendings can be tracked in the system, but no invoices are issued. Payment methods available are PayPal, Payoneer, and bank transfer.
HasOffers is the winner if you’re thinking of expanding globally to non-English speaking countries. They offer their interface in multiple languages and their system has the ability to accept international currencies. CPXcenter only supports English and accepts American dollars.
Both companies use the same pricing model, but CPXcenter’s subscription fees are much lower. One of the big cons of using HasOffers is the high subscription fees, which make this platform only viable for bigger ad networks. The Pro edition costs $279/month, and the Enterprise edition will set you back $799/month, plus extra fees if your network goes over the alloted amount of impressions, clicks, or conversions. CPXcenter also offers FREE, Standard, Pro and Enterprise levels of subscription, with extra fees for additional clicks and impressions, but the price for Stanard is only $65/month, Pro is only $399/month, and the Enterprise level is $799/month. That’s a huge difference.
With the majority of features comparable between the two ad network platforms, the key differences are essentially the features for non English-speakers and the price. If your goal is to expand internationally, HasOffers might be the platform for your business. But if you’re looking for an ad network with all the fixings at a low price, CPXcenter is the one for you. With its low cost and the low rates of the extra feels, it would be much easier to scale your business using CPXcenter.
So can CPXcenter take the industry crown from HasOffers? Only time will tell, but the sweet pricing makes the switch very enticing.