In this post, I will show you what common affiliate tracking softwares the affiliates use, what systems affiliate networks run, and how both of them can communicate.
Nowadays, the most common affiliate tracking software are Prosper202 (Free) and CPVLab (Paid). Most affiliates use these software to monitor & optimize their campaign.
For affiliate networks, I classify 6 systems that affiliate networks use now:
Cake (F5 Media, Adsimilis, Convert2Media, etc)
Neverblue (Own System)
PeerFly (Own System)
MaxBounty (Own System)
LinkTrust (Profit Kings Media)
You can check the post: Insert Conversion Pixels/Postbacks in Affilate Network to learn how to add Conversion Pixels/Postbacks into different affiliate network.