Nowadays, marketing affiliate products with reviews are growing more and more commonplace. Unfortunately, due to this widespread popularity of review sites, customers are starting to wise up to the fact that a lot of the reviews they come across are really just unscrupulous marketers trying to palm off products on them.
So, as you can probably guess, customers are less likely to trust reviews that seem to just rant on and on about the virtues of a certain product. Instead, if a review comes across as being ‘biased’ it is probably going to get very little attention at all.
If you want to market your affiliate products using a review site, here’s what you need to do:
1. Be as honest as possible. No customer wants tor read a review that is basically just a long advertisement or a summed up version of a sales letter. What they want is an opinion from someone who has used the product in the way that they plan on using it.
2. Dissect the pros and the cons of the product. While it might seem that the cons may be counterproductive, the truth is that revealing the disadvantages of a product will give credence to your views.
3. Be sure to try the product out for yourself. Many reviewers don’t, and this really shows through when the customer finds that a review isn’t telling them anything new at all.
4. Develop a reputation as an unbiased reviewer. All things said and done, a good reputation is more valuable than gold, and if you’re able to become renowned as someone who gives good opinions and solid advice, you’ll find that more and more people flock to your review site.
Armed with these rules, you should be able to easily market affiliate products with reviews. Stick to them, and you’ll find that success could be just around the corner!