One of the common choices that every affiliate marketer must make is whether to rely on free or paid affiliate marketing techniques. Although many end up opting for free techniques until they’re comfortable with the entire marketing scene, some often wonder if their results are going to be affected, and if so, by how much.
Right now, we’re going to reveal the differences between free and paid affiliate marketing techniques so that you can know which you should be considering.
For starters, most of the common techniques for affiliate marketing really are free. Things such as article marketing, forum marketing and search engine traffic are very powerful tools and can be highly targeted indeed. As such, you’ll find that you’re going to be able to get a lot of traffic from them, and hence should have no problems acquiring a lot of sales.
On the other hand, the paid techniques for affiliate marketing tend to center around either Pay Per Click advertising (PPC ads) or email marketing. Both of these are equally able to generate traffic and fuel sales, but it is their differences that make them stand out markedly.
While PPC ads are notoriously difficult for beginners to set up, once a couple of good PPC campaigns are already running, the entire process is fairly automated. This is very different from most free techniques which require constant effort to keep the results flowing in. As such, PPC ads are a great way to free up more time for yourself so that you can concentrate on other matters.
Likewise, email marketing has its own advantages. Seeing as you’ll be taking down customers emails, paying for an autoresponder and marketing via email will let you keep on marketing to a crowd of proven buyers, and thus improve your results markedly.
Now that you know the differences between free and paid affiliate marketing techniques, you should be able to clearly see that there are advantages to the paid variety, and so you’ll definitely get your money’s worth if you embark into them!