Internet marketing, in a nutshell, is all about driving more eyeballs to your website, your message or your story and when if you ask me, affiliate marketers would do anything to drive that extra visitor to their landing page, that might result into a conversion.
Personally, I’ve been using SEO as the only traffic source to drive people to my affiliate offers and to be honest, I’m in love with it.
One of the major problems with SEO is that the percentage of CTR drops dramatically as we move down the list.
But while working as an affiliate marketer, we have to make sure that we can drive as much targeted traffic as we can using our current resources.
So, here is my sneaky little trick that ALWAYS ends up increasing my CTR from 150%-200% once I’m above the fold on the Result Pages.
I Craft my Headlines to Build up Curiosity/Excitement and Back them Up with a Compelling Description.
Optimization (for me) is more about making an emotional impact once you are there in front of your target audience, that would make them CLICK.
Now, here are a few things that you can refer to while crafting your Search Engine Optimized “headline”, which will drive more eyeballs to your page.
Note: Regardless of what type of headline you choose to go with, always remember to keep or deliver the promise that you made to drive them to your page.
This one’s a classic.
When you’re targeting a brand name i.e. reach out to people who are already familiar with the product name and you’ll be helping them to make the final decision, the best way to gain their attention is by :
Answering the exact question that they’ve been asking themselves in their subconcious.
Some of the most common headlines that have worked pretty well for me:
- XXXX Product – Does it Really work?
- XXXX Product – Is it a Scam?
- XXXX Product – My Shocking Results
- XXXX Problem – My Success Story
- XXXX – How I [acheivement] in just [Time period] without doing [Hard work].
Save their Money & Time
Another great way to get their attention is by telling them that you will save their money or time ( or even better BOTH! ) and that is why they have to end up CLICKING on your link.
Here are some popular set of headlines that have worked for me:
- XXXX product – 45% DISCOUNT LINK
- XXXX product review and BONUS
- XXXX product review and a free XXXX Subscription
- How to [Solution] in under [Short Time Period]
- How I [Achievement] in just [Short Period of Time]
- How to Start a Blog in Under 5 Minutes.
I’m sure you’ve heard of Google Reviews or maybe even used/seen them.
If you’ve never used them or don’t know what they are then you can click on the link above and find more information about them.
This new feature has really helped me make my Search Results stand out of the crowd.
Specially when you’re working with reviews, you can use the Google Review and make your page look more credible.
If you’re website is built upon WordPress then you can use this Plugin to add rich snippets to your pages, for others you can refer to the guidelines provided by Google.
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