As a beginner, I always thought that making money online was about finding the right trick or a loophole that could help me make some quick bucks.
But soon I realized that it wasn’t about a particular method or a trick.
The secret was about following a process and that exact process dictates success when it comes to marketing.
Every time I apply these 6 things to my projects, I see results way better than what I had expected (estimated).
I came across these a few years ago in a book I can hardly recall but thanks to my obsession towards taking notes, I’ve kept them handy and today I’d be pleased to share them with you.
Here we go,
A Product that Delivers Value
This is how I define a good product.
You don’t need to add fancy features or tie it in a golden bow. You just need to deliver the value your potential customer is looking for.
Give him what he really want (not what you think they need/want) and you’ll do good in the long run.
A Site that Communicates that Value Effectively
Remember, people buy for benefits and rationalize their decisions with features.
This is exactly what you need to communicate through your website.
Highlight the benefits, show them, what’s in it for them and you dramatically increase the chances of receiving the kind of behavior you desire.
Tell them, or better show them how they’ll feel after using your product; how their lives will change for the better after getting what you have to offer.
Do NOT create hype, you just need to give them the right reason to test your product.
If they do decide to pass, make sure you do ask at least once for their permission to keep in touch be it via email, social media profiles or a direct mail newsletter.
This is where a majority of marketers go wrong.
You can’t and shouldn’t sell to people who aren’t looking for stuff that you’re offering, trying to do that is plain and simple spam and nobody likes spam.
Generating traffic is hard and building up targeted traffic is even harder and that’s why knowing how to drive quality traffic is one of the most precious skills you can possess as an internet marketer.
I’ve spent the whole 2012 on mastering this technique and it has started to pay off.
To drive targeted traffic, you need to locate places where your potential clients are spending most of their time. Forums, blogs, social media groups, search engines or even a conventions are perfect places to reach out to your target audience.
Moreover, you need to find a traffic source that can either be scaled up or can provide a recurring stream of traffic over an extended period of time.
The best way to go about this is to build your own traffic sources.
Write a blog,
Build a community,
Publish a weekly newsletter,
Start a Youtube Channel,
with the aim of educating your readers/viewers/listeners/subscribers with information relevant to them and gradually you’ll have your own consistent stream of targeted audience waiting to reached.
It much cheaper to sell to an existing client than it is to acquire a new one.
Most of us already know that and that’s why customer-retention is important.
Make sure that you keep a record of all your customers by offering them a promise of providing more value and keeping that promise.
Building up relationships with your existing and potential clients is one of the biggest assets that you can possess as a marketer and it pays huge dividends.
Leverage is making the most of something you’ve already got.
Found a low carb diet that actually works?
Turn it into a video, record a podcast sharing it with those who prefer that medium, publish it as guest posts on weight loss blogs, share it on weight loss forums.
Syndicate that great piece of information on as many platforms as you can, place a call to action that asks the audience to visit your site or check out your product and you’ll see the power of leverage.
Work on one project at a time and get done with it.
Work with one strategy at a time and master it.
The thing I’m doing right now. Is it what I should be doing in order to reach my goal in the shortest time possible without compromising on the quality of my work.
And whenever the answer is no, you know that you’re losing focus.
You might have realized that these 6 steps are pretty obvious and a no-brainer, but it is surprising still how a lot of people barely cover even half of the points I’ve mentioned here.
Think you or someone you know might need this when starting out a new project?