You have been some considerable time at the web, selling your products, or other’s products and running multiple Google Adwords campaigns. Though your market is a tough market, your advertising letter is fantastic, your advertisements are centered, your landing pages are clear and well designed, you offer free ebooks to entice your future customers, but still you can’t convert your visitors into patrons. What’s happening? If this is you then continue reading.
Ok, first stop crying please. I know it’s exasperating to work diligently and get no results but there’s light at the end of the tunnel. These are some tips which will help you write killer ads which will convert prospects into clients.
There are numerous factors that impact on the quality of your advertisements particularly when using Adwords campaigns. Here’s an example of a 3 line ad and the way to write it:
Ad Line one: The title. It is so vital to write a good commanding headline. I can assume you already know this. Now, try to use as many focused keywords and key terms as you can. That suggests you’ve got to do some keyword research on your subject before you start writing your ad. If you do not use specific and well targeted keywords when writing your title your ad is sure to fail.
Ad Line two: Main text. Here you have got to tell your prospects/potential buyers precisely what should be expected when they click your ad. Do not use all caps. You may capitalize the first letter of each word, that is ok. You also need to create interest here. State a fact, an answer to the problem. Create desire and a deep attachment. What will your product help the purchaser do? How fast can your product help the shoppers attain their goal? Don’t be scared to use cliches like ‘How To’, ‘Amazing’, ‘Top selling’ for example. They do work.
Ad Line three: Action call. Tell the readers why they should right away click your ad. Perhaps because they may miss some important offer or something similar to that. Maybe you offer shipping free for the next seven days. Maybe you throw in three exclusive bonuses. Are you able to find a clear and cool reason for your call of action? Use it here.
Don’t forget to proof-read your advertisements again before publishing.
Landing pages: Yes, selling pages are significant. Particularly if you’re on Google adwords campaigns. You need to know that your destination pages have an affect on your overall quality score of your ads too, according to Google. Have you got any concept how frustraing it can be to choose to click to a quality ad that points to a pathetic landing page? Another bad example would be to ‘hide’ your product under adsense ads, pictures or text. Attempt to help your visitors to see precisely what they need when they land on your page.
If you have any good suggestion, please share to our readers too.