Marketers have long known the powers of great copywriting. After all, it’s what fills their pockets every single day. Effective sales copy is nothing else than the application of applied psychology.
If you are dabbling with the idea of becoming a powerful copywriter, you need to start out by learning how humans react in a certain environment and why. Successful copywriters are masters of human psychology. They know exactly what makes us tick. The best in the industry have basically the power to print money on demand.
If you have been buying eBooks, courses, memberships in the past, you probably don’t even realize that most of that “buying” was done unconsciously – via clever marketing techniques e.g. – copywriting.
This is why the best copywriters in the business can demand large sums of money before a product is even launched. Internet marketers are only too happy to pay these guys their due fees because they know it will make them a stack more than it cost them.
When we buy, we do so because of emotion. Always.
We buy because we want:
Usually just before we click that “buy now ” button something important happens. Rarely do we justify why we should not buy. Most often we find plenty of reasons why we absolutely must buy. Even if that small voice within tries to tell us otherwise.
Such is human nature that our emotions are doing the selling for us. The copywriter is merely a master with words. He masterfully crafts his sales copy to nudge, poke, tempt, lure, provoke and eventually seduce us into buying.
Once we have convinced ourselves that we really need this product right now it is often too late. But what exactly happens just before that?
Whether you want to:
or feel the need to:
- Be creative
- Be efficient
and experience all the other emotions we usually feel when we buy things doesn’t matter. On the bottom line we buy because we associate our emotions with the product. We feel that this product is the answer to our prayers. We believe it can help us to escape our misery.
The copywriter is the conductor, while you are the musician, playing to his tune.
Now that you know these emotional sales copy triggers, you might be able to withstand impulse buys in the future.