Tired of all the hard work that goes into promoting your blog? You put so much work into finding the right type of content, writing it, sharing it, tweeting it and pinning it, every single day. And, what’s the end result? Less than $20 deposited to your Google Adsense account and maybe a few new followers. Not very exciting, is it?
But, then, you may be one of the chosen few who blog strictly for fun. In that case, there’s another option for you. Have you ever thought about selling your blog so you can concentrate strictly on writing without having to worry about promoting your blog?
Ready To Sell Your Blog?
There’s an underrated way to make money from blogging that many are unaware of these days. That would be flipping or selling your blog. It’s true that this route will only get you one quick shot at a piece of income. But, the good news, especially if your blog has income potential, is that the average sale price for your blog will generally be about 1-2 years worth of potential income.
The even cooler part is that once you flip your blog, the general message behind your blog usually remains in tact. Why? Well, in most cases, the investor interested in buying your blog is lured in by your message and the responses of your target audience.
To a potential investor, your blog’s value is directly affected by assets such as content and it’s age. It’s already been indexed by Google and other search engines. So, they already know it exists and what’s about, content-wise. That means, to an investor hoping to build a brand online within your industry and/or niche, your blog can be a very valuable asset.
Preparing Your Exit Strategy
When flipping your blog, you need to look at it as if you’re selling any other successful business. In other words, you need to have an exit strategy, which is imperative to any business plan. You’ll need to improve these eight key elements to help increase your blog’s sale price:
Long Tail Value – Savvy blog investors are lured in by long tail search search results. These are created by posting long posts, that are also keyword rich.
Plain, Clear-Cut Focus – The more rare your blog’s niche, the more value it creates for itself. You should be able to give a simple description of your blog using 20 or less words.
Maintenance-Free Value – If your blog already has traffic, that’s less work on potential investors. Other maintenance-free assets, such as transferable deals with the original site master, are always a plus.
Social Media Marketing Data – If you have proven data related to your contents’ performance on various social networks, disclose it in your “blog for sale” listings. This adds to its value.
Highlight Future Opportunities – Were there places where you had planned to take your blog, but never got to it for numerous reasons? Be sure your listing highlights any potential improvements or ideas related to room for growth. This will help to improve the resell value of your blog as well.