Most companies have a website these days to help draw traffic to their business. Some of these companies have begun to see the connection between articles submission and website traffic. Why add articles to your website? And how can they bring in traffic?
What Kind of Articles?
Types of articles uploaded on a company website can encompass many topics.
- Write articles about the products and services the company provides and how the customer can best make use of these products and services.
- Tell customers about what the company does and where it fits into the world’s grand scheme of things.
- Discuss topics related to the company’s products and services.
How Articles Draw Traffic to Your Website?
Articles discussing a company’s products and services can suggest new uses for these products and services – other than the obvious. For instance, if your company sells cookware, grills, or food products, your customers might delight in finding a few recipes or cooking techniques that incorporate your products.
Articles describing the company’s history and structure may be of interest to customers and helpful in understanding what your company does and how it evolved.
Adding articles about topics related to your company’s products and services adds to your customers’ wealth of knowledge. It also shows your expertise in your niche. These informative articles, particularly when well written, are often used as background information for research and nonfiction writing, BECAUSE you have developed yourself and your company as experts in your field.
Do You Need to Hire a Writer?
Not necessarily. If you have a way with words, that may be all you need to get started. Perhaps someone who works for your company can build your company’s website information arsenal by writing an an occasional aticle. If you’re not so lucky to write well, or know someone who does, then think about hiring a freelance writer to create regular articles for you. You can pay by the piece or pay for regular installments. It’ll save you the cost of hiring someone full time.