Sometimes it can seem like the Wild West out there when looking for effective help in digital marketing. The quality of affiliate managers, especially, can range from total saviours to total kooks. You want someone that’s going to help you match great offers with your traffic channel, not someone who’s going to bombard you with bad pitches. Here’s what makes the best and worst affiliate managers. Let’s start with the bad.
Habits of the Worst Affiliate Managers:
- He or she constantly sends you messages about offers (no one likes a spammer).
- They are never available or responsive when you have a question or a crisis (umm… hello?).
- The account manager sends laughably horrible offers that wouldn’t convert, even if you filled them out yourself (don’t waste my time).
- The account manager sends you the default, boring top offer sheet every Monday (thanks for nothing).
But relationships with affiliate managers aren’t all doom and gloom and boring and unhelpful. There are affiliate managers out there who actually take their job and your success seriously. Here’s what to look for in a great affiliate manager.
Habits of the Best Affiliate Managers:
- They take the time to personally know you, your business, and the type of traffic you’re able to run (an account manager that knows your account!).
- They are available 24/7 (your angel in disguise, essentially).
- He or she is someone you can trust and ask for suggestions (and they’re smart too!).
- They email you actively (but not constantly), with personalization, and useful tips to good converting offers (they engage with you! They might even know your name!).
There are so many amazing affiliate account managers out there—you do not have to settle for sub-par service. Get someone whom you can trust, is available to answer your questions, and can make helpful suggestions. A great affiliate manager can help you scale your business and truly prosper in the online world. The realm of digital marketing might seem a little crazy and impersonal, but there are great affiliate managers out there, you just have to seek them out (you won’t be disappointed).