Often small and midsized business owners find hiring the services of a professional search engine optimization agency or consultant to be expensive and a tricky terrain to navigate. Equally challenging is task of effectively managing and guiding the SEO consultants. Hence, most business owners are willing to do SEO yourself rather than outsourcing the work to some SEO consultant or agency. Here are some do-it-yourself SEO tips which marketing managers and business persons can try out.
Understand the market and your target customers – Half the success is achieved only by having a real world offline understanding of the market as well as your target customers. Take note of your competitors and other prominent websites dealing with the same kind of services and products. Study their reviews from customers and benchmark their presence in social media.
Master keyword research – Customers might use a lot of terms for referring to your goods or services on the web. The keyword research process provides an all rounded understanding of search terms, key phrases and also the demand for such services and products. All managers and business owners wanting to market online should understand the process of running keyword research. Free keyword tools are available on the internet such as Google’s Keyword Planner and Ubersuggest. If you are willing to spend a few bucks, then you can also go for the paid tools like WordTracker and SEMRush.
Produce regular content or start blogging – Start publishing your own website content consistently either on a weekly, monthly or bi-monthly basis. Content doesn’t necessarily mean text; it could be professionally taken photographs, video bulletins etc. Your goal should be to publish content that has been tailored to content consumption habits of your audience.
Build a social media network for your business – Join Google+ along with a couple of other platforms to hone in on such as Facebook, Twitter, Pinterest, Linkedln and more. Social media allows you to connect with publishers, customers and your target audience. Understanding these relationships and nurturing them would swiftly produce fruitful results that will help your SEO eventually.
DIY Public Relations – There is a major role played by public relations in off-page SEO. It is crucial that you should know to
Establish and communicate a compelling story of your brand – Use social media for promoting your brand.Get media attention.Pitch to social media influencers as well bloggers and not just journalists.Understanding Google analytics – You should at least have a basic understanding of the working of Google analytics and the report types that each tab covers including audience, acquisition, conversions, behavior and real time. It can help you appreciate the traffic concept as well as its sources.
Ask questions – Whenever you get stuck and require answers; visit the SEO communities and ask your questions. The largest SEO community is offered by Google’s Webmaster Forum on the web. There is another great community known as Webmaster World Forum. A few other recommended ones include SEOChat, Moz’s QC&A Forum, Search Engine Watch Forum and SEO Round Table.