CPA stands for “cost-per-action” offers where a user takes an action. CPA marketing is about promoting CPA offers through different marketing strategies.
It could come in the form of filling up a form or downloads software from an advertiser. These forms can range from a single email submit to a much longer form with multiple fields life. Downloadable software could be for items such as toolbars, screensavers or emoticons.
What makes promoting CPA offers so attractive is that you do not need to persuade the user to buy anything. Once they completed a simple action, you earn a lead commission.
How do you get started?
I recommend starting out by joining a CPA network. CPA networks are companies that bring advertisers and publishers together. Advertisers usually need affiliates to promote their offers and gather leads, while publishers are looking for opportunities to make money by pushing traffic to the CPA offers.
The CPA network acts as a middleman between advertisers and publishers.
Here’s how CPA networks make money:
An advertiser will pay a CPA network $10.00 for every lead generated on a network, and the CPA network may pay a publisher only $4.00 for every lead generated. The CPA network makes $1.00 for every sale that the affiliate closes.
Getting into a CPA network
Applying to CPA networks requires an application process by each network. While some CPA networks are extremely easy to get into, it can be difficult to get into some of the major CPA networks if you are new to the CPA marketing game.
When filling out an application, do sound like you are a newbie or beginner. CPA networks do not want people who are new to CPA marketing because newbies generally tax their resources and time.
You need to indicate that you can drive a lot of traffic and that you know what you are doing. You need to sell yourself. Consider the application process like a resume.
Most networks require you to enter a web site. What you should do is go out and create an affiliate blog. Write about 5-6 posts on affiliate marketing and if they are geared towards the CPA industry, even better. CPA networks look favourably on affiliate blogs because they think you are an authority in the affiliate world.
If you still get rejected, don’t be discouraged as there are hundreds of other CPA networks that you can apply to.
If you really want to get into a particular CPA network that has rejected you, I suggest you make a phone call to the CPA network and sell yourself on the phone.
Almost 90% of the time, a phone call will get you accepted into the affiliate network.
CPA networks generally pay net 30 (30 days after month end) and I would stay away from CPA networks that insist on paying you net 60. If you are paying to send traffic to CPA offers, you want to have a liquid cash flow to keep your profitable CPA offers running like clockwork.
How do you have a successful CPA business?
I recently put together a video on how you can build a highly successful CPA marketing business. Here’s the four tips I shared:
- Get started – There is no such thing as a right or perfect system. Just get started and learn along the way.
- Never be afraid of losing money – Don’t complain and whine if you lose money. It is just an investment to learn whether it works or not
- Never give up too early – You will definitely fail. Always be learning about why the campaign was a failure.
- Don’t have the right system – They read up multiple courses and do trial and error. They will lose a lot of money and they will give up. I managed to find the right system after 1.5 years of trial and error. My students were able to achieve similar or even better results in some cases using the same exact system I taught them.