By now, you know what keywords are and most likely understand how to use them to increase your ranking in the search engines. However, what about long tail keywords? The use of long tail keywords can bring in more targeted visitors than the typical keyword phrases. Long tail keywords take full advantage of the search terms used by users looking for specific information, products and services.
What are Long Tail Keywords?
This question is best answered with examples:
Niche: weight loss
Obvious keywords: weight loss, lose weight, burn fat
Long tail keywords: burn belly fat, fastest way to burn fat, how to get rid of belly fat (leg fat, thigh fat, arm fat…), best supplement for burning fat (losing weight, getting rid of fat fast..)
Obvious keywords: gardening, gardening tips, planting a garden
Long tail keywords: Gardening in Michigan, best plants to grow in the desert, protecting plants from frost, gardening tips for beginners, best time to plant a garden in zone 8, planting a container garden
When you use long tail keyword phrases, you can grab customers who are not just looking for weight loss articles, but those who are looking for a way to take fat off specific areas or in a specific amount of time. You can grab customers who want to know how to garden in a specific zone or which plants are suitable for specific environments. You can draw in those who want to protect their gardens from freezing. If you can offer the information or product these visitors need, you will reap the rewards with increased sales.
How Long Tail Keywords Work to Your Advantage
As stated above, long tail keyword phrases are a more targeted way to bring customers in from search engines. Individually, a long tail keyword phrase will not bring in many visitors but can bring in more customers. Because the visitor surfed in on a targeted phrase, the content of your page that is based on that phrase will hold their attention. These are the people most likely to buy. Consider using several long tail keywords on the pages of your site. Narrowing your marketing in this manner will mean higher conversion rates. Collectively, long tail keyword phrases can bring in more visitors than a single, more popular search term.
How to Use Long Tail Keywords
Base an entire page on one or two specific long tail keyword phrase(s). Place the most searched long tail keywords in the title of your site, placed between the tags of the HTML. Use long tails in the file name of your page like this: http://www.internet-marketing.com/what-are-long-tail-keywords.html.
Use the chosen long tail keyword phrases in your web content.Place them in your meta tags for keywords and description.Submit articles with long tail phrases to article directories and link to your page with a resource box at the bottom of the articles.
To find the best long tail keywords for your niche, try an online tool such as the Google Adwords Keyword Tool.