If you’re a small business owner and you want your business to reap the benefits of being on the internet, you’ll need to focus on attracting traffic to your website.
There are a lot of options when it comes to generating traffic, but here are the top 3 most popular ones:
Some owners of traditional businesses tend to dismiss blogs altogether. They ignore it because they believe it is more important to focus on sales over building relationship with customers. They don’t want to spend time and effort to get a blog to rank and they are usually unfamiliar with the intricacies of page optimization.
It’s just so much easier to buy advertising space on existing popular websites. However, it can become a ridiculously expensive exercise even in the short term. Advertising should not only pay for itself, it should also help you crack new markets and build up a loyal customer base – exactly what a blog can do for your business.
A properly ranked blog can be considered a gold mine when it comes to getting new sales. A high ranking website with steady amount of targeted traffic is well worth the effort to build up.
Don’t be afraid of the seemingly insurmountable leads of established websites on the internet. There are a multitude of keyword search combinations that you can dominate and profit from. With the importance being given to local search, you now have the opportunity to compete for and dominate the traffic in an area that is relevant to your business.
Social Media Page
The total number of Facebook users has already surpassed 1 billion. Twitter, Instagram and LinkedIn have user populations easily in the millions and these are only figures for the more popular sites. Niche social networking sites have their own following too.
As a business owner, it would be illogical to ignore these numbers, especially when access to them is virtually free. If you want more people to know about your business, then you have to have a presence here.
Social networking is here to stay. It has revolutionized how people use the internet in much the same way the World Wide Web did. You can even consider it as one of the important requirements when you’re setting up a business.
It’s the 2nd largest search engine albeit it focuses only on the videos in its database. Still, it has a huge amount of video content that gets around 3 billion page views every day. With a bit of effort, you can host your own video and use that to funnel viewers to your blog or website.
The catch here is that you really have to create quality content to get people to view your video. Aside from creating valuable video content, you’ll need to work on sharing and spreading word about your video.
Before you even consider the paid sources, you should be maximizing what traffic you can get from these sites. They offer a cost effective source of quality traffic for your website.
Targeted traffic for your small business shouldn’t cost you an arm and a leg. The effort you put in to develop these traffic sources will pay for themselves in the long run.