Recently, I received more emails that asked about mobile pops. People wanted to know if mobile pops is effective. Is it profitable?
In this post, I share my recent experiences with what traffic sources I used and what mobile offers I selected.
What is mobile pops?
Mobile Pop Ad is the most effective method to display your ads in mobile. Your landing page displays in full mobile screen. Usually, mobile pop ads appear in mobile browsers, not the apps.
Mobile pop traffic varies in cost. For instance, I can use $1 CPM to buy Android pop traffic in the U.S, while I pay $2.5 to $4 CPM for iPhone traffic in the U.S.
When I had time during the Christmas holiday, I ran three mobile pop campaigns in 5 ad networks. I tried to summarize everything and the result.
Step 1: I asked my AM and he recommended to me 3 offers to test. These offers were: Evolution: Heroes of Utopia, Legacy of Discord and Dawn of Titans. All are mobile apps, which allow promotion by using mobile pop traffic.
Step 2: I created 5 landing page angles for each offer. I focused on content instead of design.
Step 3: I purchased RON traffic (it can get more traffic & lower CPM rates) from PopAds, PopCash, Tonic, Yesadvertising and Zeropark.
Step 4: I used Prosper202 for tracking and optimizing traffic. Usually, I send 10k impressions to each landing page. Based on sub ID, I blocked placements with high discrepancy. I identified that these kinds of sites could not provide me conversion.
Step 5: I then focused on landing page performance. In this step, I tried to opt out 2-3 landing pages per offer, which performed worse than another. (I mainly disabled landing pages without conversion).
Step 6: This was the important step to me. I blacklisted the placements, which provided large traffic with no conversion/whitelist, and the placements that provided the conversions. This step kept repeating when ad networks had new sites daily.
Below are the results after 1 week:
* Each landing page received 10,000 impressions.
Mobile pop traffic ran my money faster than mobile banners. I spent, in total, 750 a week. This amount of money can run mobile banners for a month. But mobile pops advertising can get results faster and the conversion rate is better than mobile banner advertising – by leaps and bounds.
My target started having profit after the spending reached $1,000.
According to the results, I will pause all campaigns with 0 conversion. Also, I will focus more on PopAds, Tonic and Yesadvertising. These ad networks have better performance.