If you are an entrepreneur with an online business, SEO and website traffic are two of the most important aspects of earning money. Buying expired domains can be a great way to increase website traffic and backlinks and thus improve SEO. It’s an tactic widely used by niche marketing experts. The idea is that by buying expired domain names that already have an existing traffic flow, that traffic can be redirected to your website. Popular websites like ehow.com has used this method for building back-links and improve SEO.
When renewal fees expire, after 45 days the domain name will become available to the open market. Some of these domain names are of fully functioning websites that often have already spent a fair amount of time and money on SEO and back-links. Even after expiring, these domains will still receive traffic. By finding domains that target the same audience as yours, redirecting those visitors to your site can be quite rewarding. With a 301 redirect you tell Google that the old site no longer exists and that the new site is at the URL that you have specified. One other way is by setting up a small website on the domain that has several links to your website.
When you buy domains that have expired, always make sure they are valuable. Yahoo and Google both provide tools to check on how many back-links a website has and on which location you can find them. Make sure these are there to stay. Keep in mind that Google will not only check the amount of back-links that redirect to your website, but also the quality of them.