So What is Growth Hacking?
Most people define Growth Hacking as Viral Marketing. I have read alot about the subject and I think viral marketing is just a part of Growth Hacking. Growth Hackers are good at using techniques such as SEO, website analytics, content marketing and split testing. This type of marketing focus on startups. Because its a free technique and practically no budget is needed.
Sean Ellis was the first to introduce the term in his blog and he defined as “A growth hacker is a person whose true north is growth”.
Something that I consider important in order to be a successful Growth Hacker is the ability to use analytics to study the performance of a website and being able to improve it. You need to take the time to find why the site is not performing well and how to improve it. Sean stated in his blog that a growth hacker needs to be disciplined and has to know how prioritize ideas and test them. And being able to analyze it and determine what it works and what not. After finding a good idea that works repeat it again and again.