I’ll put a small disclaimer in before I start this post.
Disclaimer: If this post offends you that would be because you’re not at this level yet. Hey don’t worry about that, that’s why we are here. I’m going to give you some tips on how to be a traffic mongrel and soak up every click/impression you can.
You see, in our industry, it can be great————————fucking impossible to make money with some campaigns. Some of us get it, some of us are quicker learners than others and some of us just have more cash to burn for testing. That’s all fine and dandy but what I want to talk about today is “waking up and kicking ass” everyday when you hit on a winning campaign. The idea here is to wipe out the competitors and dominate the exposure for yourself. That’s it, plain and simple.
Lesson #1 – Thou shall immediately make more accounts on traffic source X.
If you determine you have a winner that is bringing you an ROI that is worth expanding immediately on, then scramble to make more accounts on that traffic source. Now obviously, some will allow this and some won’t, so you need to pick your poison on what you should do. I don’t have to tell you what Ryan and I do, I think you can figure that one out for yourself ehhh? There will always be offers to chase after but productive and profitable traffic sources are rare gems you should covet dearly.
Lesson #2 – Prepayments Rule
Nothing pleases a traffic source/network more than you’re ability to prepay. After testing a source and figuring out that it’s worth buying up everything you can, take your profits and invest them as rigorously (but safely) as you can into speaking with the traffic source representative and locking the inventory down. This method ensures that you won’t have competition thus maximizing your exposure at the same time. If you can establish yourself as a “reliable” advertiser with prepayments I guarantee you that this will open even more doors for you down the line.
Lesson #3 – Outbidding
Should you determine your ROI is comfortable enough to start wiping your competitors out the old-fashioned way then start by outbidding them. This is a good way to clean house on them if you don’t have credit cards/bank accounts. A good way to smartly outbid them is to study your competitors on when they like to run their ads. Keep an eye out on certain times of the day/night of when they start showing up because this will likely tell you when they are most profitable and you won’t have to use this method all the time. You can just pop in on certain times and let them know, they aren’t welcome.
Have you done any of these methods or something different to obliterate your competition? If so, I would love to hear about it.