Ok, so let’s put ourselves in the mindset that you have done it. You have your own product and want affiliates to promote it for you! Ok awesome! Now, let me explain some different models on how you can pay affiliates to promote it for you. The 3 most “infamous” ways of paying affiliates are:
1. Pay Per Click – If you enter this type of method, you’ll be paying your affiliates a total price that is determined by the number of Web visitors who click on the link on the affiliate web page that arrived at your business website/product. These web visitors may not buy from you so keep that it mind because no matter what, you are paying affiliates “by the clicks” they send you.
2. Pay Per Lead – Ruck’s favorite! If you are using this method, you’ll be paying your affiliates an amount determined by the number of web visitors who complete actions on your site/product. This could be email optins, free trials, cost per sale. All the visitors need to do is fill out the requirements of your offer/product and you payout your affiliates out according to whatever amount you set. Your goal here is to make a sale to offset PPL costs and have potential followups for upsells/cross-sells to the customers.
3. Pay Per Sale – If you’re using this type of method with your affiliates, you pay a total that is determined by the number of sales you make from the web visitors sent to your website/product from the affiliates websites/blog/links etc.. or those who click on the affiliate links and make a purchase. The amount you pay is based either on a pre-determined amount that is fixed ahead of time for each sale, a flat rate or a percentage of each sale.
Goal: Basically by paying affiliates to drive web traffic to your site/offer/product you are replicating yourself ten fold (or however many affiliates you have actively promoting for you) which dramatically increases your exposure and potential sales for your profits all at little or no cost to you.