I’ve written countless guides, articles, forum posts. I’ve been on dozens of podcasts, been interviewed numerously and one of the same things I see from marketers is that they start creating digital info products with real business plan behind it. They assume (assume – Ass out of u and me), that if they find a low competitive market that is being searched for very well, they can hop in and hope to solve that market’s product with an ebook, email series or (insert whatever digitally here). This actually is what I call “flying-blind” marketing. Every seen a deer in the headlights? Info product marketers look the same way when they realize all that hard work is going down the drain when they find out their market actually doesn’t like to spend money.
Which leads us into the first tip:
Tip #1 – Find a market that ACTUALLY spends money! Picking a market with a lot of demand is important, but you need to make sure the market actually has the money to buy stuff at the same time. What’s a good example of that? How about targeting anyone in high-school or less? It seems to be a bit of a hassle to get mommy/daddy to pull out their credit card and buy your shit right? Of course it does! Target accordingly with age please. I’ve always said “health, wealth” and “relationships” are the markets I stick, and for damn good reason. People are constantly spending money on weightloss, weight gain, muscle building, looking better, feeling better and not to mention that EVERYONE wants to make more money or meet that next hottie on Match.
Tip #2 – Your market should be interesting to you. You ever woke up and decided that today was just going to be absolute shit? Maybe if you’re still working a job, you have to go see all those d-bag co-workers or that shitty boss who’s always throwing his authoritative weight around because they call him “Manager” at Mickey’D’s. Ok well, the same goes for a digital info product. If you get something written or recorded but it makes you feel like 10 shades of shit after a night out on the town to maintain it, how do you ever hope to be successful with it? Even worse in my opinion, how would you like to be successfully from a financial standpoint from your product but completely fucking miserable each day you wake up and at night when you go to bed because it burns you worse than heartburn to support the product.
Tip #3 – Choose a diversified market that will allow you to further optimize. 1 hit wonders are cool, nothing against them as you can make a ton of money from them but here at the Grind, we don’t like simple marketing techniques like that because a year from now, that million dollar a month marketer will probably come back and ask “What do i do now” and I find that I have to repeat the same thing over and over “The same thing I told you to a year ago when you were ballin….playa”. Pick a market that will have other products closely related so you can follow up with your own customers and offer them cross-sells, up-sells, down-sells, horizontal sales, shit even…wind sails.