Choosing a good domain name can be quite tricky as choosing your domain name is an integral part of how you get your company name out in the world. Choosing a difficult to remember website or incorrect domain could have a disastrous effect on the amount of traffic that you will receive on your website.
To help you wade through these treacherous waters here is a list of top 10 things to consider when choosing a domain name:
1. Make It Unique
By making your domain name unique you make your website easy to remember and will also avoid being confused with another website. Examples of unique domain names are: match.com, cars.com, ebay.com.
2. Should Be Easy To Type
If a domain name is not easy to type, due to spelling, length or the use of un-memorable words or sounds, a person is more likely to forget about that website.
3. Easy to Remember
This is self explanatory, if you have a website name that is easy to remember, you will get more visits.
4. Keep It As Short As Possible, Unless Required Otherwise
Short names are easy to type and easy to remember.
5. Check for Copyright Infringement
The last thing you want to do is piggy-back off of someone else’s fame. Not to mention the legal issues that can arise from borrowing someone’s ideas.
6. Make It Recognizable
Create yourself as a brand and your domain will be remembered easier.
7. A Local Domain Name Can Be Helpful When Targeting Local Customers
Clients are more likely to search for local websites than a site that is not local. Moreover, search engines rank local websites high as they believe that they are more relevant to a visitor’s query. i.e. if you are in the U.S., use – .us, if in U.K., use – co.uk, if in Australia, use – .au and so forth. In saying that it is always good if you can get the .com domain name for your company as that is the most recognized domain across the world.
8. Avoid Hyphens and Numbers – They Make the Domain Name Difficult To Remember
For ease of typing and remembrance do not use hyphens or intricate numbers for your domain name.
9. Relevance Is Important – Choose A Domain Name Relevant To Your business, Unless You Are Doing Something For The First Time!
When a client first hears about your domain they should be able to accurately guess what you do.
10. Understand, You Do Not Always Get Everything As Wanted
If you are unable to get a local or .com domain registration would you be willing to settle for a different domain or would you be able to rebrand your company to suit the domain. Other Top Level Domains (TLDs) are .net and .org.