In case you didn’t know, I’m a huge fan of psychology. Border-line obsessed with it. Studying Psychology has been an enormous factor in my successful businesses online.
With that said, I found an interesting visual that contains 10 ways to convert more customers using psychology. For you readers, the summary is this:
The real secret to more sales is as simple as understanding what the buyer wants. These 10 tested research studies below into social psychology reveal how to ethically persuade more customers to say YES to your products and services.
- Help customers break through “Action Paralysis” by setting minimums
- Embrace the power of labels
- Understand the 3 types of buyers
- Highlight strengths by admitting short-comings
- Use urgency in a smart way
- Make their brain light up “instantly”
- Make an enemy
- Stand for something
- Play the devil’s advocate
- Keep them on their toes
In goes more in depth over each study, check out the infographic from Help Scout below, it’s extremely insightful!